Your customers want hygiene and cleanliness—but they’re also concerned about the rising presence of synthetic chemicals in their lives.
COTTON USA™ is pleased to present this innovative Life Natural technology. When blending with U.S. cotton, it delivers long-lasting freshness to textiles by gently inhibiting the growth of bacteria in a natural way. It’s the natural Complies with US Environmental Protection Agency (EPA) regulation under the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA) that the world has been waiting for.
Your Customers Want Anti-bacterial Products—naturally.
Demand is growing—83% of consumers in the United States want antibacterial product choices and China and India are posting 32% and 31% new product development in the antibacterial household segment. That being said, nearly 9 out of 10 consumers worldwide said they would switch to “green” or “environmentally friendly” products, according to a study released by Accenture. 64% of respondents said they would be willing to pay a higher price—a premium of 11% on average—for greener products and services. Demand is even higher in the U.S., with 93% of U.S. consumers saying they will purchase products which are positioned as “green” over others, according to research from Intellitrends.
A Unique—and Lower Cost—Technology.
Based on renewable, sustainable plant extracts, Life Natural was developed after years of research. The antibacterial activity passes ISO20743/JIS 1902/M100. It’s even lower cost compared to current silver or silane-quat antimicrobials.
Silver’s Uncertain Future.
Consumer protection and environmental groups now increasingly concerned about nano aspects of synthetic silver-based antimicrobials, which are being subject to increasingly strict regulation.
In the United States, effective and safe antimicrobial ingredients risk being phased out because data owners cannot afford to pay for studies requested by the EPA. In the European Union, all antimicrobials are still on the BPR “review program” and can risk being phased out when final decisions are made.
A Sustainable Alternative to Silver.
Applied by pad or exhaust to textiles, Life Natural is cationic, and compatible with other auxiliaries such as softeners and moisture management. It’s applicable to cotton and cotton blends and also synthetics. Additionally, it delivers good wash durability.
- Complies with US Environmental Protection Agency (EPA) regulation under the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA)
- All ingredients “Generally Recognized As Safe” (GRAS) for food contact under US Food and Drug Administration (FDA) regulation
- Complies with the EU’s Biocidal Products Regulation 528/2012 (BPR), which is administered by the European Chemical Agency (ECHA)
- All ingredients listed on the positive list for additives approved for use in food contact plastics under EU Regulation 10/2011, which is administered by the European Food Safety Authority (EFSA)
Learn more about Life Natural at www.life-materials.com.
LIFE is a registered trademark of LIFE MATERIAL TECHNOLOGIES LTD.
Disclaimer:
Please note that Cotton Council International (CCI) has no commercial agreement with the companies in this document. Also, CCI does not endorse nor are we able to verify the veracity of the claims or any of the technologies that the companies use. CCI is only working with these companies to showcase potentially interesting technologies that could be used with U.S. cotton for ideas and inspiration only. Any agreement to proceed with one of these companies is solely at your discretion and will not involve anyone from CCI. Thank you.
