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COTTON USA returns to Intertextile with more of WHAT’S NEW IN COTTON™


WHAT’S NEW IN COTTON™ is coming to Intertextile! Stop by the Cotton Council International (CCI) booth in Hall 4.1 E55 from 27 September to 29 September to see the latest innovations in apparel utilizing the strengths of U.S. cotton.

Past technologies included cotton-rich fabrics that reduce odor with natural minerals and biotechnologies that can trace cotton all the way back to the source. This year will see even more exciting innovations starting with a stain-repellent fabric that maintains its softness. These innovations will offer consumers the solutions they’ve been looking for, and manufacturers and retailers with new opportunities to drive growth.

“WHAT’S NEW IN COTTON is our platform to show COTTON USA’s commitment to innovation,” CCI Executive Director Bruce Atherly said. “The last year has seen a variety of innovations demonstrating the possibilities that U.S. cotton and COTTON USA can provide. We believe innovation is a key part of our industry and we’re thrilled to connect our partners with valuable resources and each other. We look forward to sharing new ideas, technologies and opportunities with our partners to help them see how U.S. cotton can boost their business.”

For more details, please email Allisa Lau,  


Intertextile Shanghai Apparel Fabrics is a comprehensive platform for supreme apparel fabrics and accessories. It is currently one of the biggest apparel fabric and accessories exhibitions in the world. Gathering some 4,500 exhibitors from around 30 countries and over 73,000 visitors from more than 100 countries, Intertextile Shanghai is the perfect platform for exhibitors to explore more business opportunities. To learn more, please click here