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COTTON USA presents new innovations in home goods at Heimtextil


WHAT’S NEW IN COTTON™ is back at Heimtextil. COTTON USA returns with more home textile technologies that are pushing the industry forward and can help drive sales for your business.

Last year we featured the latest technologies in home goods, including bed sheets that controlled odor naturally, without heavy metals. Expect to see more of the creative solutions consumers and retailers have been looking for.

“It’s been a little more than a year since we first introduced WHAT’S NEW IN COTTON™,” CCI Executive Director Bruce Atherley said. “Since then, we’ve had the opportunity to showcase some of the most exciting new innovations in the industry. We’re looking forward to returning to Heimtextil to demonstrate more of what’s possible with the help of U.S. cotton. 

Innovation is at the heart of everything we do. As we begin our second year, we will continue to share new technologies and opportunities that help our partners move their business forward, and it starts with U.S. cotton.”

For more details, please email Stephanie Thiers-Ratcliffe,

Kicking off the upcoming season, Heimtextil is the biggest international trade fair for home and contract textiles. In 2018, around 70,000 visitors from 135 countries experienced design innovations by 2,975 international exhibitors. To learn more, please click here.