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WHAT’S NEW IN COTTON™ is back in Shanghai: COTTON USA presents more innovations at Intertextile.


Come see WHAT’S NEW IN COTTON™ at the CCI booth in Hall 5.2H, D21 at Intertextile in Shanghai, China from 12-14 March 2019. COTTON USA will be showcasing new innovative home textile technologies that inspire new uses of U.S. cotton.

These technologies will be featured in towel, bed linen, pillowcase and bathrobe pieces made with U.S. cotton. The benefits that these technologies can offer provide consumers with the innovations they’ve been seeking in home goods, and global retailers with business-building opportunities that can drive sales growth.

“WHAT’S NEW IN COTTON™ has really resonated all through the supply chain, because fabric innovation is a critical part of our industry,” CCI Executive Director Bruce Atherley said. “Last year, we featured fabrics that are stain resistant, that are anti-microbrial and more—and we’re looking forward to showcasing even more at this year’s Intertextile. We are thrilled to share new ideas, technologies and opportunities with our partners to help them see the potential that U.S. cotton can add to their businesses.”

For more details, please email Allisa Lau,    

Intertextile Shanghai Home Textiles is Asia’s leading home textile event which is held at the National Exhibition and Convention Center (Shanghai), Shanghai, China. It is a dynamic platform for industry professionals to source and to gain design inspirations through the conveniently structured product displays. To learn more, visit the Intertextile Shanghai Home Textiles website.