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Cotton Incorporated Supply Chain Insights, Home Textiles – Sheets & Bedding
A recent study by Cotton Incorporated found that about 7 in 10 consumers prefer their sheets (74%) and bedding (69%) to be cotton-rich. In fact, over two-thirds indicated that they are likely to purchase sheets (71%) and bedding (66%) made in the USA with U.S. cotton.
Since 1998, Cotton Council International (CCI) has regularly conducted the “Global Lifestyle Monitor” consumer survey to gain valuable insights into a broad range of lifestyle-relevant consumer products with a focus on clothing, purchasing behavior and textiles of all kinds.
This form of field research has proven indispensable to generate real added value and to better understand the needs and expectations of consumers around the world.
The study provided detailed insights into the consumer habits of clothing purchasing as well as relevant consumer preferences and attitudes in terms of textiles. The analysis of the study results enables CCI to recognize the trends and tendencies relevant to cotton demand at an early stage and to identify the specific advantages of cotton from the consumer survey.