COTTON USA goes above and beyond to benefit your business.
At COTTON USA, we’re committed to creating programs, networking opportunities and educational forums that benefit mills, manufacturers, brands and retailers. It’s all a part of the premium value we bring to the entire supply chain. Our dedication to helping build closer relationships between suppliers and buyers benefits the entire industry.
A level of comfort consumers are willing to pay for
COTTON USATM sponsored a research study of consumer trends and preferences in China. It was discovered that consumers are willing to pay more for comfort products made with cotton—such as T-shirts, towels and bedding. As market preference shifts away from synthetics, be sure your business is ready.
Recent study proves that U.S. cotton can add value to brands
COTTON USA recently teamed up with an international hotel brand to see if “All-American” towels could improve brand perception. 7 out of 10 people said the towels, made with all U.S. cotton, would make them more satisfied with their stay. And the one thing people associated the towel with the most? Quality.
See more insights from the study and discover how U.S. cotton can add value to your brand.
Global study finds consumers will pay more for new technologies.
A study conducted in ten different countries found that consumers are highly interested in creative solutions to everyday clothing issues. Close to one-third of respondents said they’re willing to pay more for technologies like temperature control, odor and stain resistance, and moisture management. COTTON USA, through its “WHAT’S NEW IN COTTON™” initiative, is partnering with companies creating these types of solutions using the superior quality of U.S. cotton. See the complete results to learn more.
The Power of Partnership
For ten years, Gildan has been a proud COTTON USA™ licensee. U.S. cotton has provided them with a consistent product year-over-year, allowing them to become hyper-efficient in the production process. Along with unparalleled quality and sustainability,
Gildan and COTTON USA have achieved their collective vision of positively impacting the apparel industry.
Global study shows consumer preference for cotton.
The results of the 2018 Global Lifestyle Monitor are in and the majority of consumers prefer cotton. In fact, 81% of respondents said they prefer their clothing to made from cotton, including items like jeans, T-shirts and dress shirts. And cotton gives people what they want from clothing, with 69% saying cotton is the most comfortable fiber option.
COTTON USA teams up with AG Jeans.
Global fashion designers Chen Wen and Adriano Goldschmied of AG Jeans partnered with COTTON USA to develop a new, innovative denim collection that debuted at China International Fashion Week in 2018. The designers’ collection brings together fashion creativity and technological innovation through high-quality and sustainable U.S. cotton fiber. See how our partnership brought this to life.
Consumers worldwide recognize the value of U.S. cotton.
A recent global study conducted by Hall & Partners found that consumers have especially positive perceptions toward U.S. cotton, and 80% of global consumers associate cotton with comfort.
U.S. cotton rose to the top across global consumers, with consumers even indicating they would pay more for it.
See what the COTTON USA™ Mark means worldwide.
COTTON USA™ Licensee Success Story: SIDEFU
Leading hotel linen brand in China, Jiangsu SIDEFU Textile Co., Ltd., joined the COTTON USA Licensing program in 2017 to provide U.S. cotton-rich linens to premium hotels.
Now, SIDEFU trusts U.S. cotton-rich towels and linens for lasting quality, wash after wash. We’re excited to share our partnership story.
Hang Tag Research Study
Consumers Will Pay More for Our Mark
The COTTON USA Mark is a sign of softness, strength, comfort and sustainability to consumers around the world. It identifies superior cotton products made with a majority of cotton grown in the USA. But don’t take our word for it.
In a recent study, the COTTON USA Mark was proven to add value for consumers. But even more significantly, they indicated that they would be willing to pay more for a product with the COTTON USA Mark rather than a generic 100% cotton logo.
View the research white paper.
What Can CCI Do for You?
COTTON USA offers more than just a trademark.
A recent study shows that while 77% percent of current partners say the COTTON USA™ Mark adds value to their business, CCI offers much more.
The value of COTTON USA is also its people. Current partners indicate that COTTON USA is valuable in providing advice on their business’s cotton supply chain and creating networking opportunities within the supply chain.
View the research to learn more.
Time Value Study
Maximize your profits by selling more product at full price.
COTTON USA, in collaboration with WWA Advisors, has taken on the challenge of helping the textile and apparel supply chain put a metric on the value of time. This study can help decision makers evaluate the value of time in making product development, merchandising and sourcing decisions.
Four out of five consumers preferred the hang tag with the COTTON USA Mark and 63% would pay more for a product with the COTTON USA hang tag than a product with a generic “100% Cotton” hang tag.
Are You Ready?
Mills, manufacturers, wholesalers, sourcing companies, brands and/or retailers can license their U.S. cotton-rich products, including blends (at least 51% U.S. cotton).
Want to use the COTTON USA Mark?
Find a Supplier
Build your business by connecting with companies around the globe.Find a Supplier
Become a Licensee
COTTON USA™ makes it easy for our licensees.Learn More